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Aprilia is an Italian motorcycle company which was started as a manufacturer of bicycles it moved on to manufacture scooters and small-capacity motorcycles. From the last few years Aprilia has produced large number of sport bikes. With 294 Grand Prix races won in Road Racing World Championship, Aprilia has great success for the most wins of any European manufacturer in the history of maximum motorcycle competition. During the same period Aprilia has also mount up 28 World Titles and an unlimited collection of European and national awards. Every weekend, all over the world, Aprilia motorcycles take to the track on worldwide and local journeys, holding great the honor of Italian and European motorcycling, serving the biker’s need to race and raising up young riders designed to enter into the world championship world. Much of Aprilia’s success has been credited to its potent combination of extraordinarily lean manufacturing and high level design. Instead of investing mountains of capital in machines and equipment, company spent his money on design, marketing, and assembly. Using an approach it calls “the olonic system,” the company outsourced all the parts it required, and then assembled them. By 1996, it company made a network of about 250 external suppliers. Company manufacturing strategy maintained the company’s operating margins at more than ten percent annually, double the industry average. Aprilia’s rapid growth came during an unusually flourishing period in Italy’s economic history. The success of this and other Italian companies has been related to larger trends in the national economy, including low price rises, a wage freeze, and low commodity prices. By increasing its rate globally, Aprilia decrease its exposure to the vacillations of Italian political and economic conditions. CEO of aprilia hoped that this “defense” would ensure his company’s success.
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